Good Enough Isn't
Good Enough Isn't is a podcast for marketing leaders who own the number. If you run growth for a brand in a complex, high-consideration market, this show was built for you.
Each episode digs into what's actually driving results right now: how AI is changing media buying and creative, what marketing leaders are doing differently this year, and where the conventional playbook is quietly failing. No hype, no theory. Just plainspoken conversations with the people accountable for growth.
From Level Agency, the digital marketing agency behind growth programs for brands that expect more. Because in a world moving this fast, good enough isn't.
New episodes every other Tuesday.
Good Enough Isn't
ChatGPT-5 & Monetizing LLMs
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Episode 1 – ChatGPT-5 and Monetizing LLMs
AI is moving fast, and not always in the way we expect. In this episode of Good Enough Isn’t, host Patrick Patterson (CEO) and co-host Myles Biggs sit down with Howard Diamond (CRO) of Level Agency about the launch of ChatGPT-5 and what it means for both power users and everyday professionals.
They dig into:
- Why ChatGPT-5 underwhelmed some heavy users
- OpenAI's agent mode potential (and its limits)
- The rise of competitors like Gemini, Claude, and Grok
- How Grok is testing ads inside AI responses
- Perplexity’s $34.5B bid for Google Chrome
- Meta’s AI ad suite that can build campaigns automatically
The conversation also looks at the bigger picture, trust, privacy, creative disruption, and why old-school tactics like direct mail might resurface in an AI-driven world.
If you want a candid, no-ego look at where large language models are headed, and how they’ll reshape marketing and innovation, this episode delivers insights you can’t miss.
About the Show
Good Enough Isn't is a podcast from Level Agency, a digital marketing agency, about the hard truths behind business growth and the people who refuse to settle for "good enough."
Listen and Subscribe
- Apple Podcasts: https://podcasts.apple.com/us/podcast/good-enough-isnt/id1834694172
- Spotify: https://open.spotify.com/show/6S3C2V2fUxs7x4hpuq7jWf
Connect With the Show
- Level Agency: https://www.level.agency
- Myles Biggs' LinkedIn: https://www.linkedin.com/in/mylesjbiggs/
- Patrick Patterson's LinkedIn: https://www.linkedin.com/in/pattersonwork/
- Brad Stephenson's LinkedIn: https://www.linkedin.com/in/bradpstephenson/
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